Facebook Advertising Explained
January 26, 2011
1. What should I show?
Do you show your studio’s logo or an image? Show a compelling image. If your hope is to drive clicks, a great photo will catch a client’s eye. Then you can reel them in with the wording. Unless your logo is FAB-U-LOUS and has bright colors, it’s probably best to let a great image draw the eye.[break]
2. What should I say?
Facebook requires that you keep it simple, since few words are allowed. How about just promising what they’ll find on your site. “Beautiful images and pricing info online.” Right there in that simple statement you’re telling them two things. First, that they’ll see some gorgeous images online. Second, that you’ll answer their main question, “How much?”[break]
3. What should I spend?
Well, truthfully in the world of Pay-Per-Click, you get what you pay for. Provided that your campaign is targeted. You should probably budget anywhere from $30 – $150 per month for your Facebook campaign depending on your local market. The great thing is, you decide your monthly budget.[break]
4. How should I target?
One of the most powerful aspects of Facebook advertising is that you can target the ads by location, age, relationship status, gender, etc. For Example, for weddings, you can target 25-35 year-old women who are engaged living in your town. Pretty powerful stuff.[break]
5. CPM or CPC? What does it mean?
CPM is Cost-Per-Thousand (where M is the roman numeral for 1,000). This is the amount you pay each time your ad is displayed one thousand times. CPC is Cost-Per-Click. This is the amount you pay every time someone clicks your ad. This may ultimately be more valuable than just having your ad displayed. This is what we prefer.[break]
Hopefully these five quick tips will help you make some more informed decisions about your Facebook ads, and help you tweak them to deliver the most performance.