Why? How it impacts your photography business.

If someone told you that it was a biological fact that people choose your photography based on WHY you take photos, how would that change your business model? Well, the fact is, that is exactly why people make buying decisions.

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This is an amazing video, a business changing video. It’s made me realize that we, at Fundy Software, need to do a better job of WHY we do what we do.

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We have a firm belief that photographers deserve to be profitable. Photographers deserve better tools, tools that will help them design better albums, communicate better with their clients, have better workflow tools and tools that increase their profits on all levels. It’s this belief that drives us to keep improving. We constantly are adding new features to our clients, and as we add them we release updates. This constant slew of updates ensures that we are constantly helping photographers become more and more profitable.

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So, why are you shooting? How are you improving the lives of your clients? That is the question you need to answer. Check out this video.