Fundy Designer Tips

Unlock Success: Jeff & Lori Poole’s Guide to Mastering the Art of Selling

April 05, 2024

Are you looking to make your business more efficient and successful? Hear from Storyteller Jeff and Lori Poole, owners of Indigo Silver Studio in Wilmington, North Carolina, as they share how they improved their business in four steps. Learn how they save time, make more sales, and make clients even happier utilizing tools in Fundy Designer! We’ve outlined their 4 keys below but also check out the full interview at the bottom of this blog. 

The Power of Fundy Designer 

Jeff and Lori’s journey began with the tedious struggles of traditional album design processes. Countless hours, up to 8,  were spent crafting albums for their clients, only to find themselves stuck in an inefficient cycle. But, everything changed when they discovered Fundy Designer, and an album design could be completed in minutes vs. hours. The power of Fundy Designer freed up valuable time and streamlined their workflow, allowing them to focus on what truly matters – creating stunning photography and spending time with family.

indigosilver photography sales fundy

Key 1: Design Wizard

Jeff and Lori credit much of their success in selling more and bigger albums, and then adding wall art to Fundy Designer. By guiding clients through the design process and showcasing the value of printed products, they have seen a significant increase in sales and client satisfaction. And now, with the Design Wizard, they are able to design a bigger complete album, stunning wall art collections, and multiple card designs with just a click of a button.

Key 2: The Design Proofer 

They simplified their proofing process with intuitive features like the Design Proofer, making it easy for clients to visualize and approve their album and wall art designs. Clients can review multiple designs at once and provide feedback directly on them. As photographers know, making edits quickly makes it easier to finalize the sale. Jeff and Lori show wall art collections on their clients walls in the proofer and say “it’s like printing money”. 

Key 3: Direct Ordering  

After all their designs are approved, Fundy Designer offers the convenience of ordering directly through the software. This feature allows you to submit an album, wall art collection, or card order directly to your lab of choice without ever leaving Fundy Designer. If your preferred lab isn’t available for direct ordering, you can still design with print specs for over 150+ labs worldwide. This seamless process saves Jeff and Lori even more time, eliminating the headache of dealing with design specs and ordering.

Key 4: Overall Client Experience 

Fundy Designer has not only increased their profits but also improved their clients’ experience. Now, clients enjoy a smooth and pleasant journey from the first meeting to receiving the final product. This has led to higher profits and greater satisfaction for Jeff and Lori, all achieved with less effort and time!  Be sure to listen to the full interview for insights on how Jeff and Lori prepare clients upfront to capture the most of their story in the images which are then included in their design layouts and ultimately drive sales.

Ready to Transform Your Business? Watch the Full Interview Here: 

Whether you’re an experienced photographer looking to grow your business or just starting out, Fundy Designer has what you need to succeed. Don’t miss out on the chance to unlock your potential and make more money with Fundy Designer. Watch the full interview with Jeff and Lori Poole below to see how Fundy Designer can make your photography business thrive.

Do it all in Fundy Designer!

New to Fundy Designer? Get started with our free trial! Ready to try the latest version of Fundy Designer? Click here to purchase or upgrade to Fundy Designer v11!


Do it all in Fundy Designer!

New to Fundy Designer? Get started with our free trial! Ready to try the latest version of Fundy Designer? Click here to purchase or upgrade to Fundy Designer v10!

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