Fast, Painless & Profitable Album Reveals
July 29, 2021
With most of the 2020 weddings rescheduled into 2021, photographers are shooting twice as many weddings this year as in most years. Each weekend you may be shooting a 2021 wedding, as well as a make-up wedding from last year. With so many weddings this year, keeping up with album reveals and proofs can be a challenge. This blog post will cover two ways for you to keep sane this year.
Hands Off Online Proofing
The most painless way to reveal an album is with the online proofer. The process is simple. Just click Export for Proofer under the export button and follow the prompts. For a complete tutorial, see the Proofer video tutorials.
Upload it to your Fundy Online Proofing account and have it automatically send a proofing link to your client along with automated reminders.
After a client makes comments on the album, you can make the adjustments and then re-upload a new version for your clients to approve.
Pros & Cons
With every business choice, there are pros and cons. With the online proofing, you’ll save a ton of time with this, basically hands-off approach. The downside is that it is harder to upsell extra pages or images with the online proofer. If you are looking to upsell, try a Reveal!
In-Person or Zoom Reveals
The second option is an in-person or zoom reveal. This is using the slideshow module along with the new v10 theater mode to show your clients the album.
The first step is to create a slideshow of the album. This is simple and you can even include a few wow images at the start of the slideshow. Be sure to choose some emotional music to go along with the slideshow. The music included in Fundy Designer and in the Design Library, is guaranteed to bring out some emotion.
When presenting the album to your clients, just hit play on the slideshow and let Fundy Designer do the work for you. If you are presenting on Zoom, when you share your screen, be sure to check the optimize for video and share computer sound options.
After the slideshow plays, simply work with your client to finalize the album right then and there. Be sure to hit the TAB key on your keyboard, and you’ll put Fundy Designer into theater mode which will hide all the icons and help your client focus on the album.
Pros & Cons
Showing an album in person or over zoom has just the opposite pros and cons compared to using the online proofer. It takes a bit more time, but will result in higher profits with bigger album upsells. For the majority of Fundy Designer customers doing in-person or zoom reveals, an extra $1,000-$3,000 per album is quite normal.
The Choice is Yours
Fundy Designer is the most flexible tool available to professional photographers. It has the power to help you save time and make more money in your business. Whether you choose to reveal your albums using the online proofer or doing them in person, we hope these tips help you have a fantastic and sane 2021!
Do it all in Fundy Designer!
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